Z was supposed to open his stuffed toy on Christmas day but it was his mom and dad who couldn't wait. I saw him playing with his really old stuff dog, talking with it, and saw him hugging it so I told S maybe we should open his new toy. My husband didn't miss a beat and proceeded to take the toy and asked Z if he wants to open it. Of course Z was really excited. He has absolutely no clue what it is and when he opened it we were not disappointed with his reaction. He really loved it! Today, it's been a couple of days later but he treats "Bear Brand" as his constant companion. Our one regret is our bed became smaller because Bear Brand even has his own space complete with a pillow.